American Beer Month

<editor's note>
From Beer News, The Real Beer Page
Note that the AOB Committee includes our own Ed Canty, of the Florida Brewers Guild
</editor's note>

'Discover the Flavors of Independence'
New slogan ready for American Beer Month in July
JAN 21, 2003 - The Association of Brewers (AOB) has announced the long-awaited 
official slogan for American Beer Month: "Discover the Flavors of Independence." 

American Beer Month will be celebrated for the fourth time during the 
month of July. It is a grassroots campaign organized by the AOB to promote 
American brewing and celebrate the diversity and variety of American beer. 

As part of American Beer Month, Realbeer.com will once again present the 
ABM Challenge Cup. 

A core committee of volunteers from the brewing community poured over 
hundreds of suggestions before cultivating one of their own. Core committee 
members are: Sebbie Buhler-Rogue Ales, Ed Canty-Florida Brewers Guild, Tomme 
Arthur-Pizza Port Solana Beach Brewery, and Paul Gatza-Association of 
Brewers-Institute for Brewing Studies. 

"We put a lot of effort into this decision as did all those folks who 
submitted suggestions. We're very excited about the slogan and the fresh 
launch of a new message and energy for American Beer Month's 2003 campaign," 
said Buhler, Rogue Ales Sales Strategist. 

Cindy Jones, AOB's Sales and Marketing Director, breaks down the slogan: 
Discover was chosen because it implies a journey or exploration; Flavors 
was selected because it represents the concept of the diversity of American 
brewing and reminds people that beer is a beverage with taste; Independence 
ties in the month of July and that American brewers are entrepreneurs. 

Planning and promotions for the July celebration have begun. A new poster and 
sticker designs are in the works to reflect the new campaign. More information 
is avaiable at www.americanbeermonth.com.

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