Another case of Doh! We already knew that!
By Mark Tumarkin

Or perhaps a case where our hopes won out over the much scarier nightmare 
alternative; the alcohol industry seems to be recognizing that Malternatives 
are a fad that is destined to flop. They are scaling back on previous huge 
advertising campaigns, much to the chagrin of Madison Avenue. Check out the 
following piece from the NY Times. 

http://www.nytimes.com/2002/09/12/business/media/12ADCO.html

Back to October 2002 front page