New Record High Gravity Beer
By Mark Tumarkin

SAM ADAMS BREWS HIGH-ALCOHOL RECORD SETTER

Boston Beer Co., which set a record for producing the world's strongest commercially brewed beer when it released its Millennium in 1999, has moved the record higher. The new high-alcohol beer will be available in limited markets in the United States starting in February 2002. Called Utopias MMII, the beer has an alcohol content of 24%. The beer will come in its own unique packaging. Each 24-ounce bottle is shaped like a brew kettle, complete with access hatches, and finished in copper tone. The brewery expects Utopias MMII to sell at retail for $100 a bottle, though the limited supply of 3,000 bottles may have an effect on the price. Millennium had a suggested retail price of $200, but bottles sold for as much at $1,000 in online auctions before dropping back to or slightly above the suggested retail.

Back to January 2002 front page