A beer for Santa?

<editor's note>
From RealBeer.com

What's Saint Nick going to find along side the cookies at your house? Milk? 
Not according to RealBeer.com readers·..

</editor's note>

Two surveys find beer outpolls sherry, milk and other beverages
DEC 18, 2002 - Does Santa Claus really prefer beer for Christmas? Certainly, 
at least if you ask the right people. A survey in England commissioned by 
Marston's Pedigree found that nearly 40% of men over thirty said that if they 
stepped into Santa's boots they would much prefer ale to sherry, which only 
scored 17%. 

In a poll of Real Beer readers, five out of six participants (83%) said they 
thought Santa prefers beer and chips. Milk and cookies received 9% of the votes 
and wine and cheese 6%. A Real Beer Media spokesperson acknowledged he results 
would likely be different at Milkandcookies.com. 

The polling for the Marston Brewery was done by National Opinion Pole. 
"Marston's Pedigree commissioned the survey after enjoying high 'take home' 
sales, which have currently gone through the roof with Pedigree moving up to 
third position on the bottled ale chart," said Ian Pollit, W&DB's Director of 
Take Home Trade. 

Marston's Pedigree launched a £1 million "Uncompromising" campaign this month, 
including posters sites, bus sides, radio and national and regional press. The 
"Uncompromising" message is meant to reaffirm Marston's commitment to 
distinctive ale brewed in wood. 

Back to December 2002 front page